![]() 57 percent of Pinterest users access the platform at least once a week.Most Pinterest users are between the ages of 35 and 49 years old. ![]() More than 70 percent of Pinterest users are female identifying.Here are more Pinterest statistics of value to library promotion from Business of Apps: Pinterest is working to re-engage users with the release of new features. However, in the last three months of 2021, active monthly users have dropped seven percent. Pinterest use exploded in 2020 during the pandemic. These are the top platforms used by libraries according to a survey I conducted. The series concludes next week with the best practices guide for Twitter. These posts include best practices for the following platforms: This is the fifth part of a series on social media best practices for libraries in 2022.
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